Position: Marketing Assistant
Department: Marketing
Location:
Contact: Stephanie Hawks
Context and purpose of the job within the organization
Manage day-to-day reporting & information requests for marketing programs.
Main Responsibilities
- Results Management
- Responsible for weekly & monthly reports for email, SEM, website, & direct mail marketing campaigns.
- Tracking of overall performance, database activity, acquisition & loyalty programs
- Liaise with marketing, systems & development and partners on website links, data feeds, and site quality checks.
- Manage monthly and quarterly partnership reporting.
- Assist with deployment of marketing efforts including target list generation
- Tracking of overall performance, database activity, acquisition & loyalty programs
Key Performance Indicators
- Report accuracy
- On time performance
Main Skill Areas
- Project Management — ability to manage multiple projects concurrently ensuring all milestones are met.
- Technical Understanding — ability to understand technology and its applications and impact for marketing.
- Analytical — ability to report & analyze marketing programs for ROI and recommend changes to improve this measure. Experience using Access, Excel, and Powerpoint & understanding of internet/web marketing.
- Technical Understanding — ability to understand technology and its applications and impact for marketing.