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Investor Demographics
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US and Canada Investor Research
After using the service, 65% of investors go on to invest in a company they
researched through the
Annual Reports Service.
Investors with substantial resources
- Significant Net-worth: $1,056,142
- Considerable Household Income: $169,794
- Extensive Portfolio Holdings: $582,166
- Experience Investing
15% more than 10 years
54% more than 15 years
Investors who take action
- 74% report investing or planning to invest in a company whose report they requested
- Average investment: $16,707 per company
Reach investors where they conduct research
When looking for investment ideas, investors look first to:
- 65% Financial Newspapers, Magazines & Websites
- 10% Financial Newsletters
- 9% Company Websites
- 8% Broker/Advisor
- 5% Financial TV Shows
- 4% Friends/Contacts
Investors see the annual report as critical to their research, rating as "most credible information":
- 40% The Annual Report
- 20% Financial Print Media
- 20% Analyst Report
- 14% Financial Website
- 3% Financial TV Show/Programmes
- 2% Investor Conference
Research results of WILink 2005 research sent to 13,082 investors and Annual Reports Service users. 620 surveys were returned by investors at 4.7% response resulting in a 95% confidence level with a margin of error of +/- 3.8%.