Home » IR Services » Annual Reports Service » Investor Demographics » US and Canada Investor Research

After using the service, 65% of investors go on to invest in a company they researched through the
Annual Reports Service.

Investors with substantial resources

Significant Net-worth: $1,056,142
Considerable Household Income: $169,794
Extensive Portfolio Holdings: $582,166
Experience Investing
   15% more than 10 years
   54% more than 15 years

Investors who take action

74% report investing or planning to invest in a company whose report they requested
Average investment: $16,707 per company

Reach investors where they conduct research

When looking for investment ideas, investors look first to:

65% Financial Newspapers, Magazines & Websites
10% Financial Newsletters
 9% Company Websites
 8% Broker/Advisor
 5% Financial TV Shows
 4% Friends/Contacts

Investors see the annual report as critical to their research, rating as "most credible information":

40% The Annual Report
20% Financial Print Media
20% Analyst Report
14% Financial Website
 3% Financial TV Show/Programmes
 2% Investor Conference

Research results of WILink 2005 research sent to 13,082 investors and Annual Reports Service users. 620 surveys were returned by investors at 4.7% response resulting in a 95% confidence level with a margin of error of +/- 3.8%.







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