After using the service, 58% of UK investors go on to invest in a company they
researched through the
Annual Reports Service.
Investors with substantial resources
- Significant Net-worth: £541,261
- Considerable Household Income: £89,482
- Extensive Portfolio Holdings: £206,722
- Experience Investing
19% more than 10 years
41% more than 15 years
Investors who take action
- 58% report investing or planning to invest in a company whose report they requested
- Average investment: £8,944 per company
Reach investors where they conduct research
When looking for investment ideas, investors look first to:
- 66% Financial Newspapers, Magazines & Websites
- 12% Company Websites
- 10% Broker/Advisor
- 6% Friends/Contacts
- 4% Financial Newsletters
Investors see the annual report as critical to their research, rating as "most credible information":
- 39% The Annual Report
- 22% Financial Print Media
- 25% Analyst Report
- 11% Financial Website
- 2% Investor Conferences
- 1% Financial TV Show/Programmes
- 1% Message Boards
Research results of WILink 2006 research sent to 20,256 UK investors and Annual Reports Service users. 853 surveys were returned by investors at 4.2 % response resulting in a 95% confidence level with a margin of error of +/- 3.3%.